Imagine Asset Finance | Asset Finance & Business Finance

Last amended 27th September 2023

About Imagine Asset Finance

This website (the “Website”) is operated by Imagine Asset Finance Limited ("we," "us," or "our"). We are a company registered in England and Wales under company registration number 12122153. By using and visiting our Website and utilising our services, you agree to this privacy policy. We hold the privacy of visitors to our Website and users of our services in high regard. We understand that when you choose to share information about yourself, you trust us to act responsibly as a data controller. This is why we have established a policy to safeguard your personal information.

We are registered as a data controller with the Information Commissioner’s Office under the registration number ZA541504. Our registered office address is Boston House, 214 High Street, Boston Spa, LS23 6AD. We are also an Appointed Representative of AFS Compliance Ltd which is Authorised and Regulated by the Financial Conduct Authority (FCA No. 625035).

What information do we collect?

On certain occasions, we may request that you voluntarily provide us with personal information. This information may include sensitive personal details such as employment information, salary, bank account details, and proof of identification. Typically, we request this information when you apply for our products and/or services.

Additionally, when you process an application on our website, we may receive data from third-party companies. We might offer the option to sign up using third-party services like Facebook, Apple, or Google, which may share your details with us depending on how you create your account and whether you choose to use one of these third-party services for sign-in. We will always seek your permission before collecting information from these third-party sources.

How we use your data and why we collect your personal information

We will use the personal information you provide to us, or data we may collect from Credit Reference Agencies or other third parties on your behalf, as part of our services. This may include sensitive personal information, and we will employ this information for the following purposes:

• To assess and process your application for our products and/or services.

• To engage with you through telephone calls, emails, text (SMS) messages, or other electronic means to discuss your application.

• (Only with your consent) For marketing purposes. For more details, please refer to the section titled 'How we use your information for marketing' below.

• To inform you of any changes to our services.

• To ensure that our website's content is presented in the most effective manner for you and your device.

• To aggregate data anonymously with other information for data analysis and reporting purposes.

• To conduct analysis and profiling of your credit information to identify and inform you about credit products that we believe may interest you or suit your credit circumstances or to enhance our services.

• To conduct credit searches to match you with the most suitable product and/or service according to your application's terms. For more details, please read the rest of this section and the section titled 'It is crucial that you provide accurate information’ below.

• To customize content, services, and advertising to meet your needs and interests, provide products and services aligned with our customers' needs and requirements, and enhance our business operations. For more details, please see the section titled 'Use of Cookies by Imagine Asset Finance' below.

• To transcribe your calls with us for monitoring and training purposes and to maintain an accurate record of these conversations in compliance with our legal and regulatory responsibilities.

Information we receive from other sources.

We may combine this information with information you provide to us and use this combined information for the purposes outlined above.

Recording telephone calls and other communications.

We will utilize telephone recordings or communication transcripts to verify your instructions to us, analyse, assess, and improve our services, facilitate training and maintain quality standards, and investigate any complaints or disputes between you and us.

Who we may share your data with:

At Imagine Asset Finance, we may need to share your data with others to efficiently provide the products, services, and information you request. Your data may be disclosed to the parties, all of whom act as data processors under our instructions.

We will utilize and share the information obtained through our application process with carefully selected lenders to process your finance application and generate a finance quotation.

Information you provide to price comparison websites may be passed to us, enabling us to share it with selected lenders for the purpose of providing you with a finance quote or eligibility check, which you can choose to proceed with.

We may disclose personal data to comply with legal or regulatory obligations.

Your information may also be shared with various types of third-party organizations that process your data on our behalf, including:

Analytics tools that monitor your behaviour on the Imagine Asset Finance website to continuously improve our user experience, design, and content layout.
Our own analytics tools to monitor our services and ensure their proper functioning.
Online advertising solutions that display relevant content about our finance products and services.
Customer feedback tools to collect your feedback, helping us enhance our service.
Live chat services for efficient communication.
Marketing communications software to contact you effectively.
Communication platforms to reach out regarding your finance inquiry.
Cloud hosting platforms for secure data storage.
Social media platforms to present relevant content about our finance products and services.
Vehicle valuation tools for valuing your vehicle as part of the finance process.
Car dealerships to assist in selecting a vehicle for your application, including arranging test drives.

In assessing your credit application, preventing fraud, checking your identity, and combatting money laundering, we may:

Conduct searches with credit reference agencies like TransUnion, Equifax, and/or Experian (or any other credit reference agency we may use). These agencies will record credit searches on your file. For more details on how credit reference agencies use your personal information, please visit their respective sites.
Disclose details of your account conduct to such agencies. This information will be used by other credit grantors for making credit decisions, fraud prevention, money laundering prevention, and sometimes for debtor tracing. It may include publicly available information such as the electoral roll, county court judgments, bankruptcy orders, or repossessions.
We will share the information obtained through our application process with our KYC ID verification partner to verify your identity.

If your application is declined by our available lenders, your personal data and information may be shared with a third-party lender for consideration of alternative financial products. You can control this by opting in during the application form's marketing preference options, and opt out by making us aware either over the phone or via email or postal correspondence using any of the contact details disclosed on this website. This third party may also conduct additional credit reference searches.

All telephone calls are recorded for security, training, and monitoring purposes.

We may share the details you provide to us with affiliates exclusively for analysis purposes, in line with our legitimate interest in assessing how you interact with our site and which products and services you are interested in or choose. This helps us tailor and adapt our offerings to customers and improve the overall customer experience. For more details, please refer to the section titled 'Google Analytics Demographics and Interest Reporting' below.

Imagine Asset Finance Partnerships:

Who are Imagine Asset Finance's partners?

• Insurance comparison providers: This enables you to compare insurance products for informed decision-making.

• Credit reference agencies: To help you monitor and improve your credit score.

• Alternative lenders: In cases where our primary panel of lenders cannot assist you, we may offer alternative options.

• Vehicle maintenance and roadside assistance: This allows you to explore complementary products post-financing a new vehicle.

What is the legal basis for us using this information?

Imagine Asset Finance operates with appropriate legal basis’s for collecting, using, and sharing data about you. These bases may include:

Consent: When legally required, we will seek your consent to process specific types of information. You have the right to withdraw or decline your consent at any time.
Contract: Processing data is necessary for the performance of a contract with you, such as processing a finance quote or application, or maintaining your account.
Legitimate Interests: We may process your personal data for our legitimate interests or those of our suppliers, provided that such processing does not override your rights and freedoms.

It is crucial that you provide accurate information:

When required by law or under the terms of a contract with you, failing to provide requested personal data may prevent us from performing the contract (e.g., providing financing or services). In such cases, we will notify you accordingly.

Fraud Prevention: If false or inaccurate information is provided and fraud is detected, details may be shared with fraud prevention agencies. Law enforcement agencies may access and use this information. We and other organizations may also use this information to prevent fraud and money laundering, such as when:

Checking details on credit and credit-related applications
Managing credit and credit-related accounts or facilities
Recovering debt
Verifying details on proposals and claims for various types of insurance
Checking details of job applicants and employees

Please contact us if you wish to receive details of relevant fraud prevention agencies. We and other organizations may access and use information recorded by fraud prevention agencies from other countries.

Credit Scoring: We may request credit reference agencies to provide a credit scoring computation. Credit scoring considers multiple factors to assess risks in any application. Your application's acceptance or rejection will not solely depend on the results of the credit scoring process when automated credit scoring computations are used.

Association of Records: Records of another person may be 'associated' with you by us and/or credit grantors when:

You make a joint application
You inform us of a financial association with another person
Credit reference agencies have existing linked or 'associated' records

This 'association' links your records at the credit reference agencies and affects future applications by either or both of you. This continues until one of you successfully files a 'disassociation' with the credit reference agencies. Therefore, when making a joint application or reporting a financial association, ensure you have the right to:

Disclose information about your joint application
Authorize us to search, link, or record information at credit reference agencies about you and anyone you refer to.

We may retain your information for a reasonable period for these purposes.

By providing us with your personal information, you consent to us processing your data for the above purposes. You also consent to us transferring your information to countries or jurisdictions that may not offer the same level of data protection as the UK for the above purposes. We work with data processors based outside both the UK and the European Economic Area, and we have appropriate contracts in place to protect your information.

Use of Cookies by Imagine Asset Finance:

Cookies are data pieces created when you visit a website, each containing a unique identification number. Some cookies are stored in your hard drive's cookie directory and do not expire at the end of your browsing session. These cookies do not contain personal information about you and cannot be used to identify an individual user. When you revisit a website, it recognizes your device. Unless you have configured your browser settings to reject cookies, our system will issue cookies when you visit our site.

Cookies serve various purposes, such as remembering your preferences and selected items, enhancing your site experience, and ensuring that online advertisements or offers you encounter are more relevant to you. For detailed information on how we employ cookies on our website or to learn about specific cookies used on our site, please consult our cookie policy here.

Google Analytics Demographics and Interest Reporting:

We use Google Analytics to track user preferences and identify popular sections of our website. No personal data is included in this analysis. Utilizing Google Analytics in this manner allows us to tailor our website's content more precisely to your requirements, thereby improving what we can offer you.

For further insights into Google Analytics cookies, please refer to Google's help pages and privacy policy: Google's Privacy Policy and Google Analytics Help Pages.

If you do not wish for us to collect and analyse statistical data related to your website visit, you have the option to object to the future use of your data at any time (referred to as an "opt-out"). To implement your objection, it's necessary to install an opt-out cookie in your browser. This cookie will solely indicate that you have opted out. Please note that, for technical reasons, the opt-out cookie will only affect the browser from which you actively opt out. If you delete your browser cookies or use a different device or browser, you will need to opt out again. For further information about Google's use of these cookies, click here.

Google has developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js). If you wish to opt out of Google Analytics, you can download and install this add-on for your web browser.

Key Stroke Recording:

Imagine Asset Finance may employ Key Stroke Recording technology on our website, which records the information you input as you complete forms. If you do not proceed to submit your application, we may use legitimate interests to contact you using the details you entered on the application form, inquiring if you would like to complete your application. Your contact details will not be used for any other purpose.

Prefer Not to Be Contacted?

If you prefer not to receive marketing information from us or the listed Imagine Asset Finance Partners, except for information related to the goods and/or services you have requested information about, please DO NOT select the relevant checkboxes when submitting your personal information through an application or sign-up form. Alternatively, you can contact us using the provided details or simply unsubscribe from any email sent by Imagine Asset Finance (located at the email's bottom).

How We Use Your Information for Marketing:

Where you have provided consent, we may share your information with our business partners and suppliers for marketing purposes. We may also send you information about products, services, or information from other organizations that may interest you. We may contact you via mail, telephone, email, SMS, or other electronic messaging services with offers. If you do not wish to receive marketing information from us or our business partners, except for goods and/or services you have requested information about, please specify your preference when submitting your personal information.

How We Protect Your Information:

We implement appropriate measures to ensure the confidentiality, accuracy, and currency of the information disclosed to us.

How Long Does Imagine Asset Finance Retain Your Information?

Imagine Asset Finance will retain your information for the period required for reasonable purposes, including:

Finance Agreement and Application Form: We may store this information as necessary to ensure compliance with regulatory reporting and legal obligations.
Personal Details for Marketing: Your personal information for marketing activities may be retained for the duration of your finance agreement plus 2 years. If you have not taken out a finance product, it may be retained for a period of up to 3 years following your application.
Credit Report and Document Proofs: We may retain your credit report or proofs of ID documentation only when necessary to fulfil our regulatory responsibilities.

Other Information

Please note that in the event of a sale or transfer of our business (or any part of it), the information we hold may be part of the assets transferred. However, your personal information will continue to be used in accordance with this policy. We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. We will notify you of any changes if required.

Your Rights Regarding Your Data:

You have the following rights concerning your data:

Request a copy of the information we hold about you.
Request the deletion of your personal data (subject to prevailing regulatory or statutory obligations for Imagine Asset Finance).
Have any inaccuracies in your information corrected.
The right to lodge a complaint with a supervisory authority.
Right to restrict processing - You can ask us to stop processing your personal data in certain circumstances (e.g., if you want us to establish data accuracy).
Right to data portability - You have the right to request your personal data in a suitable format and/or provide your information to a third party.
Right to object - You can object to our processing of your personal data.

To request any of the above, please email info@imagineassetfinance.co.uk or call us at 0333 344 1639

Complaints:

If you wish to make a complaint , please see our complaint handling policy here